Google
July 2022 Product Reviews Update
In brief
Quick iteration of the product reviews update, rolled out over just a few days.
Key points
- Rapid iteration of the product reviews system, rolled out over a few days.
- Continued emphasis on in-depth testing and demonstrated expertise.
- Targeted adjustments to review pages, with no change in doctrine.
- More concentrated and shorter impact than the March update.
Analysis
This update extends the logic started in March: rewarding reviews based on real experience with the product and weakening superficial content. Its brief rollout indicates an algorithm adjustment rather than an overhaul, but it confirms that Google iterates frequently on this system.
For review sites, the speed of these cycles calls for continuous improvement rather than one-off corrections. Content that met the March expectations stayed well positioned, while content that remained generic saw its fragility confirmed.
What to do
- Maintain a continuous improvement approach to review pages rather than waiting for each update.
- Check that proof of use (photos, measurements, verdicts) remains present and up to date.
- Compare the position changes with the March update to spot pages that did not progress.
Impact
Continued rewarding of in-depth testing. Targeted adjustments on review pages.