July 2021 Core Update
Second part of the summer core update, completing the adjustments started in June and potentially reversing some of the observed effects.
Key points
- The second part of the summer core update, announced back in June.
- Completes the adjustments begun in June.
- May reverse some of the effects observed during the first part.
- Positions to be reassessed over the entire June-July period.
Analysis
The July 2021 core update completes the rollout begun in June, by integrating the components that were not ready the previous month. Google explicitly indicated that some sites affected in June could recover, and vice versa, which makes the analysis of the two parts inseparable.
This two-stage mechanism underscores the importance of not drawing hasty conclusions. Only a combined reading of June and July makes it possible to establish the real net result for each page and to steer relevant actions.
What to do
- Analyze the net result of positions across the whole June-July period, not part by part.
- Identify the pages that recover in July to confirm or refute the June hypotheses.
- Undertake corrective actions once the July rollout is fully stabilized.
Positions to be re-evaluated across the whole June-July period. Some sites hit in June recover, others drop further.